PERSONAL PREMIUM AGENT | SOUTH WALES
A lifetime in property. A personal approach.
Over 35 years in property, now focused on exceptional South Wales homes and the people behind them.
The experience is extensive. The relationship stays personal.
I started in property at nineteen, before online portals, digital campaigns or social media had changed the way homes were sold. What mattered then was knowing the market, understanding people and earning their trust. More than 35 years on, those things still matter.
I have worked with buyers and sellers across the UK and handled homes, portfolios and circumstances that did not always follow a simple path. That experience has taught me when to hold a position, when to change it, what buyers are really responding to and how to stop a problem becoming a failed sale.
Today, I am based in the Vale of Glamorgan, covering South Wales and combining modern property marketing with the reach of eXp Luxury and my personal involvement in every instruction I take on.
CAREER JOURNEY
Over 35 years of experience. The moments that shaped how I work.
From an office junior in Cardiff to regional leadership and, today, a highly personal service across South Wales. These are the chapters that shaped the judgement I bring to every instruction.
-
1987 Cardiff | Maureen Freeman & Co
Schooled in Cape Town and back in Wales, I chose property over a long-haul cabin crew role and started as an office junior at 64 Albany Road, aged nineteen, learning estate agency from the ground up. I progressed through the company's Cardiff offices, covering Lisvane and Llanishen, and was running the Rhiwbina office by the time General Accident acquired the business.
-
c.1995 Penarth | Halifax Property Services
At twenty-seven, I took on an underperforming Penarth branch as manager and rebuilt it, holding the business when a fixed-fee competitor opened on the same street.
-
1998–2008 South Wales | Residential Estate Agency
During this period, I worked across various locations throughout South Wales with established estate agency businesses including Peter Mulcahy, Royal & Sun Alliance Crown & Co, Allen & Harris (now part of the Connells Group) and Peter Alan. These roles gave me extensive experience across different property markets, communities and client requirements, developing the local knowledge and understanding of South Wales that continues to underpin my work today.
-
2008–2013 North West, Cheshire & Chester
Senior Area Director at Countrywide, then recruited by LSL to turn around a flagship Chester business before a regional sales role across Cheshire, North Wales, Chester and the Wirral.
-
2013–2024 The Property Franchise Group | Franchise Director
For eleven years I was Regional Franchise Director across the North West and South, supporting branch networks, challenging performance and seeing estate agency from both sides of the business.
-
December 2023–April 2026 The Agency UK | TAUK
I worked within The Agency UK's personal-agent model, handling clients and sales directly before moving to eXp and building my current business across South Wales.
-
2026 Vale of Glamorgan | eXp Luxury
I joined eXp in May 2026, building my business around direct client relationships and personal responsibility, with eXp Luxury adding wider reach for exceptional South Wales homes.
ON THE RECORD
Experience you can check.
START TO FINISH
The whole sale, joined up.
My strategy follows a connected sequence, from understanding the home and deciding how to position it through to marketing, negotiation, sales progression and completion. The approach changes with the property and the market response, but the accountability does not. I remain personally involved in the decisions that shape the sale from beginning to end.
MY APPROACH
Three principles. Every instruction.
Personal responsibility.
I remain personally responsible from appraisal to completion. No rotating team, no departmental handover and no doubt about who is acting for you.
Marketing with purpose, never noise.
Photography, film, social media and wider distribution are used with purpose. The campaign starts with the property, the likely buyer and the result.
Global reach. Local hands.
eXp Luxury gives suitable homes national and international reach. You still deal directly with me here in South Wales.
CLIENT VOICES
What personal representation feels like.
What clients say about the judgement, communication and persistence that got their sale through.
Get in touch